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The Borders of Tejano, Conjunto and Norte?o

Conjunto music at one time in the Southwest was king. It was the next phase after Mariachi and dominated the airwaves, especially in Texas. Then from Conjunto, Tejano music broke out and Conjunto was pushed to the side as Tejano, with its exciting horns and, later, synthesizers, ruled the airwaves. And all was good. But then, Norteño came into the picture, pretty much burying Tejano, as Tejano did Conjunto. It didn’t kill Tejano, but at the very least, it dominates the airwaves now.

Everyone knows this story, but that’s not what I’m here to talk about.