Rancho Alegre Radio to Moderate SXSW Panel on Tejano Music

We are so excited to announce that our panel discussion proposal about Tejano music for South by Southwest 2018 was approved!


The discussion, titled “In Plain Sight-Tejano Music’s Fight for Visibility,” will examine the various challenges Tejano and Conjunto music face in terms of inclusion in mainstream media and in live music scenes like Austin’s.

“We are really excited about this opportunity to examine these challenges and bring these issues to light at one of the biggest conferences in the world,” said Baldomero Cuellar, Executive Director of Rancho Alegre Radio, who will be moderating the panel. “With any luck, we can bring about change and raise awareness about what’s happening in these Texas music genres.”

In addition to Cuellar, the panel will include Sarah Rucker of Full Gallop Arts, Nancy Flores of the Austin American-Statesman and Destinee Ware, co-owner of Austin music venue One-2-One Bar

Download our official press release

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